I've met many friends in real life that I initially met on Instagram (some of my closest friends actually!). I've traveled with them, laughed with them, created with them, and confided in them. Social media may seem silly to many, but it's ability to connect vast amounts of people from across the world within similar communities is unparalleled. Leveraging social media gives many brands that extra edge over their competition, regardless of the industry. When thinking about the yoga community, what is it that makes some yoga profiles better than others?
W.T.F. is Periscope?
...you may ask. I have only been using Periscope for a week but I can already see it's going to be a big game changer for social media, marketing, blogging, and reality TV. I wanted to talk about it on my blog because, as an entrepreneur (as well as for yoga teachers, independent professionals, animal rescues, brands... companies of all kind), it provides a world of value. It shortens the time between "introduction-to-sale" because people get to know you in real time and get to trust you much quicker. If you take a few moments to learn the essentials to getting started, you can hit the ground running and look like a pro on your first Scope.