I've met many friends in real life that I initially met on Instagram (some of my closest friends actually!). I've traveled with them, laughed with them, created with them, and confided in them. Social media may seem silly to many, but it's ability to connect vast amounts of people from across the world within similar communities is unparalleled. Leveraging social media gives many brands that extra edge over their competition, regardless of the industry. When thinking about the yoga community, what is it that makes some yoga profiles better than others?